Great news in the Golden State! If a food or drink can’t be sold in school, it can’t be marketed in school!
On Sunday, October 15, Governor Jerry Brown signed Assembly Bill 841, which was the last step in the legislative process. AB 841 faced opposition from the Grocers Manufactures Association, but was ultimately successful because of the campaign’s strong grassroots efforts. The bill passed the Assembly with 42-29 and the Senate 53-25.
Assembly Bill 841 prohibits the marketing of unhealthy foods and beverages on school campuses during the school day, as defined by the USDA within the Healthy, Hunger-Free Kids Act of 2010. AB 841 will impact over six million Californian students.
California is one of the first states to pass legislation to protect children by prohibiting the marketing of unhealthy foods and beverages in schools. Congratulations to the American Heart Association team in CA for making the school day healthier for all children!
Interested in having your voice heard on this important issue? Join the Junk Food Marketing team!
Need resources? Visit Voices for Healthy Kids to access our Junk Food Marketing campaign toolkit!